Guest Post: “Jon Reiss’ TOTBO Tip of the Day 7 – Differentiating Core and Niche Audiences”
April 27th, 2010 | by Biz Books
The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film
April 27th, 2010 | by Biz Books
The terms Core and Niche are often used interchangeably and this is a mistake. The niche audience for your film
April 26th, 2010 | by Biz Books
Here is the Jon Reiss TOTBO three step approach to audience development and engagement: 1. Know WHO your audience is.
April 23rd, 2010 | by Biz Books
In order to successfully execute a marketing plan for your film, a budget must be developed in tandem with your
April 22nd, 2010 | by Biz Books
Two helpful ways to think about marketing: 1) Reaching the audience that already exists for your film and 2) thinking
April 21st, 2010 | by Biz Books
I cannot stress this enough. I cannot repeat this enough. There are multiple goals that you can strive for in
April 20th, 2010 | by Biz Books
Each film is unique and requires its own individual distribution and marketing strategy. A comedy about stoners will not have
April 20th, 2010 | by Biz Books
Many of you might know me from the book that I have written recently, Think Outside the Box Office (TOTBO
February 3rd, 2010 | by Biz Books
I recently had the unique opportunity to attend the General Auditions organized by the Quebec Drama Federation. The room was
June 8th, 2009 | by Biz Books
ABC, Disney, Dreamworks, Paramount and others regularly send their top writers, producers and directors to his L.A. classes. Find out