Guest Post: “Jon Reiss’ TOTBO Tip of the Day 12 – The New 50/50”
Distribution and marketing can take as long and cost as much, or more than you spent on your film. The new 50/50 is not a revenue split but the mental shift that filmmakers must make about the filmmaking process. This is not a hard and fast rule, remember all films are unique. It is essential to match the budget of your release to the kind of film that it is, your goals, and where it fits in your career. As budgets go up the proportion might be less, but it is a good guideline when embarking on a project. It is far better to have $50,000 to release a $50,000 film than to make a $100,000 film with no way of getting it to an audience.
My workshops start this week in London and next week in Amsterdam. Check out the TOTBO site for more information. Comment here or on my blog, or @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book here. I look forward to hearing from you.
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