Guest Post: “Jon Reiss’ TOTBO Tip of the Day 25 – Budgeting Continued”
To conclude 2 weeks of crew tips – a reminder that it is best to be able to pay these crew people. While sales agents should work on commission, lawyers, web designers, PMDs etc most likely will not. You should create a budget that is as detailed as a production budget. In Think Outside the Box Office I created such a budget with detailed explanation, using my budget and several others as examples. Raising the money at inception will help avoid potentially costly P&A finance rates and last in’s first out requirements. If you have a tax rebate due you, don’t bank it, use it as a large portion (or all) of your distribution and marketing budget.
Here’s a list of what you will need to include in your budget:
-Distribution Crew including those who I have discussed and whoever else you need for your specific release: bookers, publicists, community engagement consultants, social media strategists, graphic designers.
-Marketing creative and materials: including trailer, poster/key art, press kit.
-Print and other delivery materials: Various masters, authoring, replication, digital cinema files etc.
-Media buys from print to Google
-Travel expenses.
-General office supplies – especially shipping.
And anything else your release needs – the above is a very quick summary.
Let me know what you think! Follow me @Jon_Reiss on twitter, or on the TOTBO Facebook page. Check out the book and workshops here. I look forward to hearing from you.
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